HP Z Series

In July 2019, HP launched the new series "Z" with the campaign  ‘IAmAChangemaker’. Produced for creative people always on the move, the mobile workstations were presented to the public for the first time through an unconventional event, which gathered the community while offering an immersive experience of the products through the creativity of XXL and its artists.'

Client: hp

Location: delhi, July 2019

Artist(s): BigFATMINIMALIST, NAYANTARA PARIKH, SAJID WAJID

Spatial Design

A charming yet in-ruin site in New Delhi was transformed into a hub of creativity that welcomed the public into the world of Z. From the entrance through the interactive art areas till the three ‘artists zones’, all the details were designed to engage with the public in an inclusive and mesmerising way.

Big Fat Minimalist

New media artist Big Fat Minimalist, dabbles between graphic and tech art, creating futuristic pieces with immersive and optical features. In his zone, the artist used the power of Z to create a motion graphic video installation with an interactive consolle for the public to become part of the piece as they make it, while living it.

Nayantara Parikh

Nayantara uses photography to document femininity and womanhood. Her zone was centered on anamorphic installation of one of her photo homaging Frida Khalo, who is a changemaker herself known for her bold courage and creativity. Other soft and vibrant images of women and flowers surrounded the central piece, while giving a sense of Z's features through the images treatment.

Sajid Wajid Shaikh

In a continuous experimentation, Sajid is an illustrator who works exceptionally both in the digital and analog realms. With the new Z series acting as a mobile workstation in the form of a drawing tablet, Sajid rendered his colorful illustrations into digital images, creating a zone mixed with analog art and technology and at the same time surprising the public with his shadow installation.