Benetton

We collaborated with the United Colors of Benetton for their campaign in India titled ‘#UnitedByVote’. The main goal of the campaign was to serve as a call to action and motivate citizens to vote.

For the event, a graffiti wall was created that depicted 4 hands - painted in bold colours, with the symbolic marked finger highlighted. Keeping in line with the brand values of Benetton and the campaign, the graffiti carried the message of equality, symbolically - conveying that each vote counts.

In its entirety, the event entailed a four-day gala featuring multiple interactive artistic engagements.

Client: United Colors of Benetton

Location: cyberhub, gurugram

Artist(s): Hanif Kureshi, Zero